Atlas Ocean Voyages has partnered with Approach Guides to strengthen digital tools used by travel advisors.
The collaboration allows advisors selling Atlas Ocean Voyages to embed richer, more detailed cruise and destination content directly into their own websites.
Focus on Stronger Advisor Owned Platforms
Under the partnership, advisors can integrate professionally produced guides, itinerary details, and destination insights without relying on third-party booking platforms.
The goal is simple. Make advisor websites more informative, easier to navigate, and better at converting visitors into bookings.
Atlas Ocean Voyages said the tools are designed to reflect its expedition-focused product, which often requires more explanation than traditional cruise itineraries.
Supporting Advisors as a Core Sales Channel
The cruise line continues to position travel advisors at the center of its distribution strategy. This is especially important for voyages to remote destinations such as Antarctica, the Arctic, and lesser-visited regions of Europe.
By improving advisor websites, Atlas Ocean Voyages aims to give sellers more control over how its product is presented online.
Approach Guides provides modular content solutions tailored for travel professionals. The platform allows advisors to customize content while maintaining consistent brand messaging.
Part of a Broader Digital Push
Both companies said the partnership is intended to simplify the booking journey and reduce friction for travelers researching expedition cruises.
Financial terms of the agreement were not disclosed.
