Cunard is doubling down on the travel trade.
The luxury cruise line has significantly increased ship visit opportunities for travel agents in 2026, giving more advisors the chance to step onboard its fleet and experience the product firsthand.
The move comes as demand for premium and luxury cruising continues to climb — and as cruise lines compete harder for top-performing agents.
More Ship Visits, More Selling Confidence
Cunard confirmed it will expand scheduled ship visits across key ports, allowing more agents to tour vessels including:
- Queen Mary 2
- Queen Victoria
- Queen Elizabeth
- Queen Anne
Ship visits allow agents to explore stateroom categories, dining venues, public spaces and onboard amenities critical tools when selling higher-priced luxury voyages.
In today’s cruise market, firsthand product knowledge matters. Clients booking premium sailings often expect detailed insight before committing to a higher fare.
Why This Matters Now
Luxury cruise demand has remained resilient. Brands like Cunard are seeing strong forward bookings across transatlantic crossings, Mediterranean itineraries and world cruises.
By expanding ship visits, Cunard is:
- Strengthening relationships with the trade
- Boosting advisor confidence in selling premium cabins
- Supporting higher-value bookings
- Reinforcing its position in the luxury segment
The strategy reflects a broader industry trend. Cruise lines are investing more heavily in trade engagement as agents continue to drive a large share of premium cruise sales.
A Competitive Advantage for Agents
For advisors, ship visits translate directly into better sales conversations.
Walking a Britannia balcony cabin. Seeing the Queens Grill suites. Touring the iconic Grand Lobby. Experiencing onboard dining venues in person.
These details help close bookings.
As 2026 deployments roll out, Cunard appears focused on equipping its trade partners with stronger product familiarity especially as newer ships like Queen Anne continue gaining market attention.
