Jumeirah has also launched the high-sea luxury market with the introduction of the legendary superyacht, The Maltese Falcon, named after its legendary status, into its exclusive Jumeirah Prive portfolio.
The strategic action has placed the hospitality giant as a market force in the rapidly growing world yacht charter industry, with Arabian style coupled with unmatched sea adventure. The arrival follows a period of time when high-end tourists are requiring more personalised and intimate retreats, which are not as crowded as the conventional resorts.
The collaboration highlights that Jumeirah has been determined to redefine luxury travel, and the personalised service and cultural immersion that have been associated with its well-known hospitality are being extended to the open sea.
Under its new Jumeirah Prive brand, the same attention to detail that characterises the Burj Al Arab can be offered to patrons, only with an additional touch of white sand beaches and open skies and decks in the shining sea.
The Maltese Falcon: Marvel Meets Engineering Meets Timeless Elegance
The Maltese Falcon was introduced in 2006, and it is a legend in the superyacht industry, having won more than 18 awards because of its innovative design. The core of the attraction lies in the ground-breaking DynaRig system that has three enormous carbon fibre masts that deploy 2,400 square meters of sail within six minutes.
This lightweight propulsion enables the vessel to navigate through waters silently at a speed of up to 19 knots, which minimises environmental pollution while maximising the excitement of travelling with wind propulsion.
After a complete renovation, the yacht has new interiors that blend modern elegance with classic seafarer appeal. It will have four decks and a total of 12 discerning guests in luxurious suites comprising a spacious full-beam master suite featuring panoramic sea vistas and four other round cabins. A full-time crew of 18 is on hand to keep operations running smoothly (nightly turndowns to navigation).
The Maltese Falcon is unique in the sense that it combines technology and serenity. The ride is butter-smooth with state-of-the-art stabilisation systems that ensure that the ride is even in rough waters, and all the lighting effects, as well as playlists, are automatically controlled.
Onboard Indulgences: Onboard Floating Sanctuary of Sophistication
Getting into it is as though going into a private floating estate. The three-story atrium can be considered a bright focus, flooded with natural light, and fitted with custom artworks. Visitors can relax in the massage room with treatments that reflect the ocean theme, work out in the fitness studio with a view of the ocean, or have intimate parties in the personal VIP deck, which has a covered terrace where they can dine out.
There is adventure in the rails: an outdoor cinema with its stars, a rotating sun bed on the flybridge, and a collection of water sports equipment, including jet skis, paddleboards, kayaks, and snorkelling equipment.
Food services are based on the international knowledge of the Jumeirah, with farm-to-table cuisine that reflects Middle Eastern cuisine- think saffron-infused seafood that was caught that morning- and more unusual vintages in an extensive cellar.
Wellness is at the centre stage, and customised programs include yoga on the deck and spa rituals with Arabian scents, and as the sustainable sails on the yacht are energised with clean energy.
Mapping New Horizons: First Journeys and Summer Vacations
The anticipation is towards the launch of the yacht under Jumeirah Prive, and its first sailing will take place in Antigua in December 2025. This maiden voyage will start the winter season in the Caribbean, which will take the route through the beautiful ports such as Saint Martin, St. Barthelemy, and The Bahamas.
Summer sees The Maltese Falcon sailing south to the Mediterranean, along a sun-kissed route of the Balearic Islands to the French Riviera, Amalfi Coast, Sardinia, Croatia, Montenegro, Greece and Turkey.
The itineraries can be completely tailor-made, and guests can cruise in secluded coves or land in sister properties of Jumeirah and easily make transitions between the land and the sea. The reservations can only be completed via Jumeirah Prive and are guaranteed to include white-glove planning, including private jet transfers, as well as helicopter tours.
Setting a Trend in Sustainable Luxury on the Waves
The yachting business is part of Jumeirah’s future vision of doubling its luxury offering by 2030, which is anchored on responsible innovation. The efficiency of the Maltese Falcon sail consumption uses less than 80% of the fuel that motor yachts do, which reinforces the commitment of Jumeirah to being carbon-neutral in its operations.
This is not only about luxuriousness; it is luxurious with a conscience, and it calls upon the wealthy to see the world, without leaving a huge footprint on it.
As rumours of this partnership echo through the yacht clubs of Monaco and boardrooms of Dubai, The Maltese Falcon will be ready to reinvent superyachting. In a world in which exclusivity is the final currency, Jumeirah has brilliantly plotted the future of maritime glory.
