Holland America Line is seeing something unusual for this time of year. Its 2026 Europe cruises are filling up fast, and many sailings are already seeing strong demand.
Compared to early 2025, bookings for European itineraries are up by approximately 30 per cent. For Northern Europe, that number jumps to nearly 50 percent, catching even seasoned planners by surprise.
Travellers appear more confident about planning and are booking trips well in advance. Europe, especially during the summer months, remains one of cruising’s most reliable favourites.
What’s drawing guests in isn’t just the destinations, but the way these itineraries are designed.
Many cruises feature longer stays in port, fewer rushed days, and more time to explore on land.
Overnight calls and late departures allow travelers to enjoy cities after the crowds thin out. For many guests, that slower pace makes all the difference.
History, Culture, and Meaningful Experiences
Another major factor behind the surge is Holland America’s partnership with The History Channel. Introduced in 2025, the collaboration focuses on immersive, history-rich experiences both onboard and ashore.
Guests can take part in specially designed excursions that go beyond standard sightseeing. In Northern Europe, that might mean walking historic trails in Norway or meeting sledge dogs above the Arctic Circle.
Some of the most popular sailings include longer fjord cruises and in-depth regional explorations. A September 2026 Norway voyage aboard Nieuw Statendam, for example, features multiple stops across the country.
The Mediterranean is also benefiting from this approach. Select cruises blend iconic coastal stops with culturally focused excursions in Italy, France, and beyond.
Wave Season Deals Add Extra Pressure to Book Early
Holland America’s current Wave Season promotion is adding urgency for travellers on the fence. The offer includes reduced deposits, discounted fares, onboard credits, and select cabin upgrades.
The cruise line has been clear in its message to guests: availability may not last long. Several 2026 sailings are already booking faster than expected, especially for peak summer dates.
For travellers dreaming of a European cruise in 2026, timing matters. Between rising demand and limited-time incentives, waiting too long could mean fewer options later.
The booking momentum is also being helped by added incentives, with Holland America recently introducing free balcony upgrades on select sailings, giving travelers even more reason to book early.
In short, European cruising is heating up again. And for those hoping to sail with Holland America, planning is quickly becoming the smart move.
