Carnival Cruise Lines is to begin cruises in China from 2017, relocating one vessel which will offer year-round cruises to the Chinese market.
“We are very excited to bring the truly special and unique cruise experience that has made Carnival the world’s most popular cruise line to China,” said Christine Duffy, Carnival Cruise Line’s president. “More than 4.5 million guests a year choose to spend their vacations with us based on the high quality, enjoyable and memorable experience we provide and we look forward to introducing Chinese consumers to the Carnival brand.”
The company, which has not yet revealed which will be based in the Far East, will tailor its on-board offering to cater for the new market.
Carnival Cruise Line will be partnering closely with sister company Costa Asia for sales, marketing and operational support.
Costa is one of Carnival Corporations most established brands in Asia and has operated cruises in China for the past nine years.
Carnival Cruise Line’s China logistic will use the the recently announced Carnival Corporation Shared Services Group based in Shanghai.
In a statement, the company said that further details would be announced in the near future, including specific ship and itinerary information.