An MSC Cruises ship is set to feature on BBC One’s hit show Don’t Tell The Bride next month.
The programme, where a groom plans and books a wedding without his bride-to-be’s input, will see entertainer Mark Kelly taking his fiancée Kelly Roughley on board MSC Lirica. Kelly worked on a cruise ship in the past but, according to the show’s producers, is expecting a traditional do.
The MSC Cruises episode will be the third in a new, six-show series, scheduled for broadcast on July 8. The show, previously on BBC Three, has been moved to an 8pm slot on BBC One.
Giles Hawke, MSC Cruises executive director UK and Ireland, said: “Don’t Tell The Bride has become a real cult classic and attracts fantastic viewing figures. The fact that it is switching to a primetime spot on BBC One demonstrates how popular it has become.
“MSC Cruises invests in marketing in a very different way from our rivals in the UK. We aim to maximise our exposure in clever ways and demonstrate what makes us different and special. An MSC cruise is for people who love life, don’t take themselves too seriously and want a real holiday rather than a more staid and stuffy experience.
“We decided to take part because we have the utmost confidence in our onboard events teams and knew the staff on MSC Lirica would be able to handle any of the requests thrown at them. The programme highlights what a great job they do and what a great alternative wedding venue an MSC Cruises ship can be.”
MSC Cruises says it is planning a wedding-themed party for trade partners with live screening of the show at a London venue to mark the occasion.
MSC Cruises features in Cruise Adviser’s new Family guide, which you can read here.