MSC to ‘status match’ loyalty programmes

MSC to ‘status match’ loyalty programmes

MSC Cruises has embarked on a ‘status match’ programme in the UK, promising to give those with valid loyalty memberships at other cruise lines or travel companies, the equivalent at MSC’s Voyager Club.

The scheme would mean that a Royal Caribbean Pinnacle Card holder (the highest category of its Crown & Anchor society) would be able to get the benefits of being a Black Card holder on board MSC.

Membership of the MSC Voyagers Club gives a 5 per cent discount on cruise prices, with tiered membership levels of Classic, Silver, Gold and Black. The scheme also offers an additional 15 per cent off specially selected Voyager Selection cruises.

To be entered into the Voyager Club, members of an existing loyalty scheme need to sign a registration form which is then emailed across to with a scanned copy of their existing membership card.

MSC Cruises executive director UK and Ireland Giles Hawke said: “The Status Match programme has already proved to be a great success in other countries so it is great news guests in the UK can now enjoy its benefits.

“The scheme is a great way of encouraging those who have not tried MSC Cruises to join us and understand what our Mediterranean way of life is all about while retaining all the perks and privileges they are used to.

“We are sure the initiative will help our trade partners by encouraging customers to try something new. Selling MSC Cruises is great for agents, who benefit from best-in-class commissions, including pre-purchased extras such as shore excursions and drinks packages.”

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