U by Uniworld, the cruise line for millennials that was being launched by ultra-luxury line Uniworld, has removed the age limit on its cruises.
The sailings, which were originally set at travellers aged between 21 and 45, are now open to adults of all ages.
The line had set itself up as one that would create a more youthful market for river cruising with its two vessels: the A and the B. The off-shore programme was made up of activities that included eating in the houses of local residents and evenings spent in local nightspots. Sailings are planned on the Seine, Rhine and Danube.
A spokesman told Cruise Critic: “Originally, U was very specific in defining its target market, but has learned that the experience is less about a number and more about attracting a new generation of adult travellers to river cruising.
“U by Uniworld will remain the same with sexy, stylish ships and itineraries that focus on longer stays in destination, allowing guests to connect with local people and experiences and each city’s vibrant nightlife.
“Removing the gated age restriction will not change the product or our efforts to attract a new generation of adult travelers.”