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Virgin Voyages introduces new perks

August 31, 2022 / Adam Coulter
The Wake on Valiant Lady. Image courtesy of Virgin Voyages.

VirginCruise news

Virgin Voyages introduces new perks

The line is offering drinks and onboard credit as a preview of its Sailing Club loyalty programme which is set to be rolled out in 2023


By Cruise Adviser


On Aug 31, 2022

Virgin Voyages has introduced a new programme of perks for the remainder of the year. It’s a preview of The Sailing Club, the line’s past passenger loyalty programme which is set to launch in 2023.

For now, two sets of perks are being offered to passengers who have sailed with Virgin in 2021 and 2022.

One includes drinks, wf-fi and anytime boarding, exclusive cocktail parties and laundry services, while the other offers onboard spending perks, giveaways and $200 onboard credit.

‘Tokens’ to track all qualifying spend will be added to ensure guests receive benefits in 2023.

President and chief experience officer Nirmal Saverimuttu said: “This brand was built on innovation, so we’re taking a truly unique approach and developing a programme that will give sailors [passengers] a taste of what’s to come while rewarding those who’ve supported the brand all along,

“I’ve met so many incredible sailors – many who have voyaged with us more than 10 times since we’ve launched – and this new programme is a thank you for their commitment.”

Read more: Virgin Voyages delays launch of Resilient Lady until 2023

 


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Adam Coulter

Adam Coulter is a seasoned cruise industry analyst with over a decade of experience tracking ship innovation, global fleet expansion, and passenger trends. His reporting focuses on the evolving economics of ocean travel and the technology shaping tomorrow’s biggest vessels.

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