AmaWaterways launches new brochure with Fred.\ River Cruises

AmaWaterways, in partnership with Fred.\ River Cruises, has launched the first edition of its 2017 European preview brochure.

The company said it had savings of up to £560pp on bookings made by July 31 2016, based on a seven-night itinerary.

It comes after the decision by AmaWaterways to open its own UK office from September 1, 2016. It will be headed by Stuart Perl, who was previously marketing director at Cunard and, more recently, ran his own Perl River Cruises.

Fred.\ River Cruises, which operates under the Fred. Olsen Travel umbrella will continue to represent the Company in the UK until this date, at which stage they will operate as a preferred partner.

The brochure, which features 17 different European itineraries, includes cruises on Rhine, Danube as well as its newest river cruise in Bordeaux.

The new brochure includes sailings on the new AmaKristina, sister ship of AmaViola.

Steve Williams, Managing Director of Fred.\ River Cruises said, “I am delighted that we will continue to work with AmaWaterways as a preferred partner, we have a strong team of dedicated river cruise specialists that know and love the brand all of whom are well placed to continue to grow the business further.

“We have developed a tremendous relationship with the travel trade over the last seven or eight years and travel agents and homeworkers can continue to work with us in exactly the same way they have done historically but now under the Fred.\ River Cruise brand ”