ABTA encourages members to jump in Swim Safe campaign
ABTA is running its annual #SwimSafe campaign as part of a summer safety drive.
It will share tips and advice on how customers can stay safe in the pool or at thebeach. Among the advice, the campaign encourages customers to be aware of their surroundings, follow safety advice and look out for others.
The travel association is also encouraging members to get involved in the campaign by sharing its animations on social media, or even posting 10 to 15 second videos of resort staff talking about swimming safety, to help engage customers on how to stay safe on holiday.
There is a whole range of resources available from ABTA.com/swimsafe, including new Swim Safety posters to put on notice boards and hand out in customer welcome packs. ABTA.com
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