Amadeus River Cruises has appointed Fred River Cruises as its general sales agent for the UK.
Amadeus, which is owned by Lüftner Cruises, was previously represented by Stuart Perl, who is now the managing director of AmaWaterways UK.
Amadeus has a fleet of 11 river vessels and will launch the Amadeus Provence, which will operate along the Rhone and Saone rivers, next Spring.
Steve Williams, Managing Director of Fred.\ River Cruises said: “We are delighted and honoured to be able to represent Amadeus River Cruise in the UK. Having been established for over 40 years the Lüftner name is synonymous with river cruising in Europe and having personally experienced the quality of the Amadeus River Cruise ships I am confident that with our previous experience in developing sales in the UK river market through our established trade network we can help grow awareness and sales for this tremendous product”.
Dr. Wolfgang Lüftner, owner of Lüftner Cruises and the Amadeus River Cruise brand said: “We are excited by the co- operation with Fred.\ River Cruises with our cruise programmes on Europe´s most beautiful waterways on our fleet of “Amadeus”- vessels. The Amadeus brand represents a great value proposition for passengers asking for a first class cruise experience in a comfortable English-speaking on-board environment with an outstanding quality of vessels offering a choice of fascinating river cruises for every season and occasion, including itineraries that span the breath of Europe from Amsterdam to the Black Sea. We look very much forward to showcasing our brand and for passengers to experience Europe like never before”.
The company will offer eight-day Burgundy and Provence cruises on board the new ship for £1,210 per person. The price includes drinks at dinner and free wi-fi.
The company will be releasing a brochure to help launch the product later this month, available to order from http://www.fred.travel/travel-agents/.
A 15% discount will be applied to all bookings made before the end of November 2016.