Ambassador Cruise Line has recruited a new chief technology officer (CTO) as it looks to drive business development and sales.

Glynn Perkin will oversee the British cruise line’s IT strategy and technological infrastructure. He has more than 20 years’ experience at online retailer Net-A-Porter and online estate agency Strike.

He replaces interim CTO Gary Hides who will continue to work closely with Ambassador, as well as his own IT firm, after spending 18 months setting up the new line.

Perkin said: “It is an exciting time to be joining the Ambassador team, and I look forward to leading on ensuring the brand’s technology resources and processes are the most efficient and impactful they can be, helping drive business development and optimising sales.”

Christian Verhounig, chief executive at Ambassador, added: “Glynn’s extensive consumer IT skillset and proven track record during his career will help drive continued success as Ambassador maintains its upward trajectory, with strong sales and positive feedback for cruises aboard our first ship, Ambience, and our second ship, Ambition, to launch in 2023.”