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APT teams up with Bright for agent

Joe
Last updated: November 17, 2025 2:39 pm
By Joe
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APT

APT teams up with Bright for agent training

The river cruise and touring operator has joined the quality training specialists to deliver a new programme of in-person training events


By Cruise Adviser


On Sep 15, 2022

River cruise and touring operator APT and Travelmarvel has joined quality training specialists Bright to deliver a new programme of in-person training events for independent agents across the UK.

APT will join other travel brands to deliver a series of evening training events, held over dinner at various locations, where agents can learn about travel product for the 2022 and 2023 seasons and the tools for sales success.

Kirker Holidays’ Hisham Mahmoud, who is chairman of Bright, said: “As the leader in river cruising, APT is the perfect addition to our group of specialists.

 “We look forward to helping them engage with independent agents who are looking to expand their specialist tour operator offering.”

Brad Bennetts, head of sales and business development for APT and Travelmarvel, said: “We are thrilled to have joined Bright, as we firmly believe that face-to-face training is one of the most powerful tools and adds significant value for agents.

“With two events still remaining for this year this is a perfect opportunity for agents to upskill ahead of what we predict will be a fantastic peaks period.”

The forthcoming events are at Barnett Hill Hotel, Guildford on October 11 and Salomons Estate, Tunbridge Wells on October 12.

Read more: APT donates Capella to accommodate Ukrainian refugees


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