Norwegian coastal operator Hurtigruten has announced that it will not be renewing its membership of Clia UK & Ireland.
In a statement from the company, Anthony Daniels, head of sales, said explained: “This decision is in no way indicative of our view of Clia as an organisation.
“We are very supportive of the good work undertaken by Clia for the cruise industry, not just in the UK, but globally. However, as a business, Hurtigruten has ambitions to be seen more as an adventure travel business than a mainstream cruise line.
“With that in mind, we have decided it is the right time for us to part ways. I’d personally like to thank Andy [Harmer, Clia UK and Ireland director ] and his team for all their hard work and wish them all the best with the future of the organisation.”
Hurtigruten joins Viking as the only major cruise lines to not have be a member of Clia.