Norwegian Cruise Line has named its first purpose built Chinese ship Norwegian Joy.
The vessel, which the company is touting as the first in the industry to be built specifically for the Chinese market, has been given the name 喜悦号 (Xǐ Yuè Hoo) in Chinese.
“After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel,” said Frank Del Rio, the chief executive of Norwegian Cruise Line Holdings. “Norwegian Joy will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with resort-style vacation experiences and amenities designed specifically with the Chinese guest in mind.”
Norwegian Joy, part of the company’s Breakaway Plus-class, is capable of holding up to 3,900 passengers and will debut in China in Summer 2017.
“Chinese guests will discover an unmatched quality of service, cuisine, entertainment and retail experience onboard Norwegian Joy that is simply not available in the China market today,” said David Herrera, senior vice president and managing director of China. “With Norwegian Joy, we will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into what will soon be the world’s second largest cruise market.”
The company has opened offices in Beijing and Shanghai to support all three brands in the company’s portfolio.