Hurtigruten appoints Regent executive Albert

Norwegian specialist cruise line Hurtigruten has appointed Cecilia Albert as its new country director for the UK and Ireland.

Albert, who was previously senior sales and marketing director for Regent Seven Seas, will take up her new role on February 16, 2015.

“I am so excited to take the Hurtigruten brand to the next level and continue to build increased awareness for this highly differentiated business with its unique 122-year history,” Albert said.

“I believe there are tremendous opportunities within the growing exploration travel and cruise markets to offer products which consumers are asking for. Whether nature lovers or adventure seekers, Hurtigruten offers something for everyone”

Albert replaces Kathryn Beadle who left the company to join luxury river cruise line Uniworld last year.

Commenting on the appointment, Magnus Wrahme, chief commercial officer for Hurtigruten said: “Cecilia comes with a wealth of experience that will enable us to substantially grow our business in this key strategic market place.”